Huffy Lawn Tractors: Rise, Fall, & Lessons Learned
Huffy, a name synonymous with bicycles and childhood memories, briefly ventured into the seemingly disparate world of lawn tractors in the mid-1960s. This case study examines Huffy's foray into this market, its ultimate exit, and the valuable lessons it offers regarding diversification strategies and market viability. While a lack of readily available data limits the precision of our analysis, the available information nonetheless paints a compelling picture of a bold move that ultimately proved unsuccessful....